The 22 Immutable Laws of Marketing (Violate Them at Your Own Risk!)

Ries and Trout, authors of some of the most popular titles in marketing published during the last decade (Marketing Warfare; Positioning: The Battle for Your Mind; and Bottom-Up Marketing), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the "22 Laws."